In the world of clean beauty, there's a remarkable trailblazer who's not just changing the game but rewriting the rules altogether. She's the passionate founder behind Pretty Well Beauty, a woman on a mission to redefine beauty standards while championing inclusivity, education, transparency, sustainability, and social impact.
Jazmin Alvarez, Founder, CEO, a dedicated clean beauty advocate and a fierce social activist, spending her career tirelessly researching a cleaner, more holistic approach to beauty. What she discovered was a stark lack of inclusivity and transparency in retailer marketing practices, which fuelled her desire to create a better alternative. That's when Pretty Well Beauty was born.
"Our Ethos: Inclusivity, Education, Transparency, Sustainability, and Social Impact"
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