Meet our 3 Featured Founders from the InvestHer Directory, All in the Femtech Sector, All on a Mission to Make Cyclical Changes More Manageable

About the Founders
Crystal Etienne, Founder & CEO,   Ruby Love, was inspired by her daughter to develop period-proof apparel that every woman can feel comfortable and confident using. Rebekah Brown, Founder,   MPowder, decided to tackle the issues women face when reaching menopause, providing plant-powered supplementation for each stage of the cycle.   Dojin Kim, Founding CEO,   Happy Moonday, came across similar obstacles as Crystal Etienne and went on a mission to offer organic cotton sanitary pads and tampons made with healthy ingredients and absorption power in order to alleviate discomfort during periods. Learn more about them and their businesses below!

1) Ruby Love
About Crystal Etienne
Crystal Etienne is a mom (of two gorgeous kids), wife and multitasking businesswoman who, like so many of us, juggles 50 things in a single day. She’s a woman who gets her period once a month and deals with stress incontinence. In August 2015, after helping her daughter navigate the ups-and-downs of “Aunt Flo,” “the crimson wave” or whatever euphemism kids are calling periods these days, Crystal decided enough was enough.

​“When it was time to help my daughter navigate her first period, I was really disappointed with the options to provide her: uncomfortable, bulky pads that can leak, or tampons that can be intimidating for a young girl to use. Neither choice was a good one, which was why I decided to take action and develop period-proof apparel that every woman can feel comfortable and confident using.” ​

What They Do
Ruby Love.  is a femtech company that supports women living their best lives, even while on their period. Originating from a desire to help her daughter navigate her first period and being disappointed with the existing options,   Crystal Etienne spent years testing prototypes to get the right design, materials, and technology while using it herself, alongside friends and family as product testers. The result, period-proof underwear and apparel that would never stop women from doing, being and going.

​Follow Her,  Support Her,  Buy from Her, Promote Her:
Website: https://www.rubylove.com/
Instagram: @shoprubylove
Twitter: @ShopRubyLove

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​2) MPowder
About Rebekah Brown
Founder and chief guinea pig at MPowder, Rebekah co-created whole food supplement range and community developed with medical doctors, naturopaths and expert practitioners. She trained as a creative planner and has scaled a number of creative agencies prior to this purpose-driven venture.

What they do:
For  Rebekah,  starting   MPowder was all about serving women during their three stages of the menopause cycle. The company's products include recipes that are only plant-based nutrients and vitamin sources to provide the nutrients required for women's bodies, the ingredients also include botanical extracts and vitamins to ensure one gets the dosage level required, enabling women to get a nutritional supplement during their crucial phases in menopause.

"Make midlife a Superpower; "I  was 45  when I entered peri-menopause. Night sweats. Heightened anxiety about stuff I used to do relatively confidently in the past. Alot of anger. Bloating. Oh, and a nice dose of random skin breakouts!"

Follow Her,  Support Her,  Buy from Her, Promote Her:
Website: https://mpowder.store/
Instagram: @mpowderstore
Twitter: @mpowder_store

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3) Happy Moonday
About   Dojin Kim
Dojin Kim started Happy Moonday in 2017 after controversy erupted in South Korea over potentially harmful chemicals in sanitary products and is one of Forbes 30 under 30 Asia Retail And E-Commerce Startups.

What they do:
Dojin Kim   decided she wanted add comfort to women’s lives during their menstruation cycles and that’s why   Happy Moonday offers organic cotton sanitary pads and tampons made with healthy ingredients and absorption power, enabling women to alleviate discomfort caused during periods and also eliminate harmful effects caused due to clinically hazardous products. (No.1 Period Products Subscription Service in Korea)

"More study must be done to clarify chemical's effects on women's body"

Follow Her,  Support Her,  Buy from Her, Promote Her:
Website: https://happymoonday.co/en/
Instagram: @happymoonday_official
Twitter: @happy_moonday
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Women’s health and wellness matter! All of these incredible founders have made it their mission to contribute to the cause and we are excited to share their inspiring solutions with you.

#CommunityChangesEverything
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